![[NEWS] Ceramide sells. Matcha and PDRN trend. This milky serum carries all three](http://wishtrade.co.kr/cdn/shop/articles/By_Wishtrend_Matcha_Ceramide_Milky_Serum_BW20067_Sensitive_Skin_Barrier_Hydration_Fragrance_Free_PDRN.jpg?v=1793355821&width=3840)
Ceramide is already a steady seller in barrier care, and matcha and PDRN are what shoppers ask for now. By Wishtrend Matcha & Ceramide Milky Serum combines 1% long-chain ceramides with matcha and green tea PDRN in a white, non-sticky milky texture. It was tested on 21 subjects for barrier recovery, inner soothing and skin texture, and staff can sell it with one simple guide for red, rough or dull skin.
Key Takeaways
- Formula: long-chain ceramide with matcha and green tea PDRN, 1% long-chain ceramides [1][2]
- Clinical: barrier, inner soothing and skin texture tested at P&K Skin Research Center, 21 subjects [1]
- Texture: white milky serum with a breathable, non-sticky finish [1]
- Sell-through: one serum, three occasions (red, rough, dull skin) [1]
Product at a glance: By Wishtrend Matcha & Ceramide Milky Serum 30 mL · Product Code BW20067
In this article
- A ceramide steady seller with the matcha and PDRN story built in
- Barrier up 116.55% and inner soothing up 460.11% after one use
- Ceramide is the steady seller. This is the matcha and PDRN version.
- By Wishtrend Matcha & Ceramide Milky Serum 30 mL · Product Code BW20067
- Shelf copy and an occasion guide for staff
- Answers your staff can give on the spot
- Pair it to grow the basket
01 · The buyer decision
A ceramide steady seller with the matcha and PDRN story built in
Ceramide has become the steady seller of barrier care: shoppers know the word and come back for it. Matcha and PDRN are the ingredients they ask about now. By Wishtrend Matcha & Ceramide Milky Serum puts all three in one bottle.[1]
Long-chain ceramide rebuilds the barrier, while matcha and green tea PDRN calm and refresh the skin. Together they work as a milky serum that re-knits a weakened barrier, and the upgraded formula carries 1% long-chain ceramides.[1][2]
The white milky texture is the second hook. It fits the skin, feels breathable and leaves no sticky film, so shoppers can layer it in the morning under sunscreen.[1]
02 · Proof
Barrier up 116.55% and inner soothing up 460.11% after one use
A barrier serum is easy to promise and hard to prove. This one carries clinical numbers on the barrier, on inner soothing and on shopper satisfaction.[4]
| Clinical measure | Result |
|---|---|
| Barrier damaged by physical stimulation | 116.55% improvement after one use |
| Inner skin soothing after physical stimulation | 460.11% improvement after one use |
| Skin texture (smoothness) | Improved after one use |
| Glow (radiance) | Improved after one use |
| User satisfaction | 100% on barrier, soothing, glow, softness and absorption |
P&K Skin Research Center ran the human tests on 21 subjects aged 19 to 59 in December 2025. A separate primary irritation test on 33 subjects with sensitive skin was also completed.[4][1]
The synergy is easy to explain at the counter: ceramide fills the gaps in the barrier, and matcha and green tea PDRN soothe the redness underneath. The milky base delivers both in the ampoule step, so rough skin feels smoother from the first layer.[1]
03 · Market position
Ceramide is the steady seller. This is the matcha and PDRN version.
| Type | What that type sells | Where this product stands |
|---|---|---|
| Ceramide serums and creams | Proven daily barrier care shoppers already trust | Keeps the ceramide base with 1% long-chain ceramides[2] |
| Matcha and green tea skincare | A fresh, calming K-beauty trend | Brings matcha and green tea PDRN into the barrier step[1] |
| PDRN serums | A trending repair and glow ingredient | Delivers PDRN in a light white milky serum[1] |
04 · Product at a glance
By Wishtrend Matcha & Ceramide Milky Serum 30 mL · Product Code BW20067
Six ingredients carry the formula. Patented long-chain ceramide leads, and five supporting ingredients add soothing, absorption and texture.[4]
| Ingredient | What it adds |
|---|---|
| Patented long-chain ceramide 1% | Links the gaps between barrier layers and firms up a weakened barrier |
| Matcha PDRN + green tea PDRN | Low-molecular PDRN that absorbs faster than standard high-molecular PDRN, for quick soothing and moisture |
| Sugarcane squalane 1% | Strengthens the barrier and smooths skin texture |
| 7 peptides | A seven-peptide complex inside the renewed formula |
| Centella exosome (BiOEXO-Water Cica) | Stable absorption and skin soothing |
| Triple-filtered matcha extract | Concentrated active matcha |
- Formula: Long-chain ceramide + matcha and green tea PDRN[1]
- Clinical claims: 116.55% barrier improvement and 460.11% inner soothing after one use; smoother texture and glow; primary irritation test on sensitive skin[4]
- Texture: White milky serum, skin-fit, breathable, non-sticky finish[1]
- Ceramide level: 1% long-chain ceramides[2]
- Renewal: Upgraded formula of the Ceramide Milky Serum[2]
- Clinical test: P&K Skin Research Center, Dec 2025, 21 subjects aged 19 to 59[4]
- Glow routine: Mix 2 to 3 drops into cream at night[1]
- Free from: Animal-derived ingredients, artificial colouring, artificial fragrance[1]
05 · Display and training
Shelf copy and an occasion guide for staff
The shelf line is "The milky serum that re-knits your barrier." Show the matcha green bottle next to a swatch of the white milky texture and the product name explains itself.[1]
Train staff on one serum, three occasions. Each answer comes from the official usage guide:[1]
| When the skin is… | How to use it | What to say |
|---|---|---|
| Red and irritated | Apply right after cleansing as the first step, smoothing it gently over the face | "It calms redness fast while the ceramides rebuild the barrier." |
| Rough and dry | After toner, layer the serum two or three times | "Layer it to smooth rough texture and reinforce the barrier." |
| Dull and tired-looking | At night, mix two or three drops into your cream and apply a generous layer | "Mix it into your night cream for a radiant morning." |
06 · Retailer FAQ
Answers your staff can give on the spot
- What changed from the Ceramide Milky Serum? The upgraded formula adds 1% long-chain ceramides with matcha and green tea PDRN.
- How do I explain the glow? Mix two or three drops into your night cream for a radiance boost.
- Does it contain fragrance? No artificial fragrance, no artificial colouring and no animal-derived ingredients.
- When is it applied? Right after cleansing, or layered after toner, depending on the concern.
07 · Retailer TIP
Pair it to grow the basket
| Pair with | Why it sells together |
|---|---|
| By Wishtrend Greentea & Ceramide Barrier Cream 50 g | The green tea PDRN cream that finishes the same routine |
| By Wishtrend Matcha & Ceramide Cream Mist 100 mL | The same matcha and ceramide care as a mist for top-ups during the day |
Partner with WishTrade
Partner package: what we bring to your shelf
| Package | What is included |
|---|---|
| Global reach | 80+ countries and 10,000+ online and offline retail partners. [3] |
| Clinical & Marketing Assets | Ingredient and clinical documentation, consumer education and content materials. [3] |
| Sample Program | Support for buyer review and in-store consumer trials. [3] |
| Flexible MOQ | Order requirements matched to your retail or distribution scale. [3] |
| Dedicated Account Manager | One contact to coordinate your partner operations. [3] |
Request a wholesale account and put By Wishtrend Matcha & Ceramide Milky Serum 30 mL on your shelf
See why retailers stock the brand in 7 Reasons Your K-Beauty Shop Must Stock Klairs, then request a wholesale account. Your account manager will set up samples, assortment and order details with you.
Sources: [1] By Wishtrend official product page (bywishtrend.com). [2] WishTrade product page (wishtrade.co.kr). [3] WishTrade partner package (wishtrade.co.kr). [4] By Wishtrend Naver brand store (brand.naver.com).