[NEWS] 4.75 stars from 310 Qoo10 Japan reviews: the jelly that cleanses, masks and smooths

Product at a glance: Dear Klairs Vitamin Hydrating Jelly Mask Cleanser 20 mL (Miniature) · Product Code DK10236

In this article

1. Why it earns a place on your shelf
2. Prickly pear PDRN, three B vitamins and a 150,000-whip jelly
3. Market position
4. Dear Klairs Vitamin Hydrating Jelly Mask Cleanser 20 mL (Miniature) · Product Code DK10236
5. Shelf copy and staff training
6. Answers your staff can give on the spot
7. Pair it to grow the basket

01 · The buyer decision

Why it earns a place on your shelf

The first question at any cleanser display is simple: how do I use it? Dear Klairs Vitamin Hydrating Jelly Mask Cleanser answers with one bouncy jelly that works as a daily cleanser, a wash-off mask and a texture-smoothing step. The 20 mL miniature puts that answer straight into the shopper's hand.[1]

Shoppers in Japan already agree. On the Dear Klairs official shop on Qoo10 Japan, the jelly cleanser holds a 4.75 out of 5 rating across 310 reviews, with 93% of reviewers satisfied.[4]

For a select shop, this is a cleanser your staff can sell in one sentence: a springy jelly that cleans down to the pores, leaves skin smooth and never feels tight after rinsing.[1][4]

02 · Proof

Prickly pear PDRN, three B vitamins and a 150,000-whip jelly

The formula pairs prickly pear PDRN and prickly pear powder (12,000 ppm prickly pear) with 11,100 ppm of vitamins: panthenol (B5), niacinamide (B3) and cyanocobalamin (B12). Polyglutamic acid and five ceramides sit in the same jelly.[1][5]

The texture is the hook. The jelly is whipped more than 150,000 times and then cooled slowly, so it stays bouncy and chewy in the hand and turns into a dense, soft foam on wet skin. The cleanser is formulated with 81% skincare ingredients.[5][2]

Human application tests at P&K Skin Research Center with 21 participants back the claim. After one use, skin texture improved by 99.7%, 96.9% of pore impurities (artificial fine dust) were cleansed and 89.0% of sunscreen was removed. The cleanser scored 0.00 on the primary skin irritation index and completed a primary skin irritation test for sensitive skin.[5][1]

03 · Market position

Market position

04 · Product at a glance

Dear Klairs Vitamin Hydrating Jelly Mask Cleanser 20 mL (Miniature) · Product Code DK10236

• Format: 2-in-1 jelly mask cleanser[1]
• Key ingredients: Prickly pear PDRN and prickly pear powder (12,000 ppm prickly pear); vitamins B5, B3 and B12 (11,100 ppm)[1][5]
• Texture: Bouncy jelly whipped more than 150,000 times[5]
• Clinical results: Skin texture improved 99.7% after one use; 96.9% of pore impurities cleansed; 89.0% of sunscreen removed[5]
• Sizes: 150 mL full size and 20 mL miniature[1]
• Labels: Vegan friendly, cruelty free, skin irritation index 0.00[1][5]

Three ways to use one jelly. Daily cleanser: take 2–3 cm on wet hands, lather and massage, then rinse with lukewarm water. Wash-off mask: spread a thick layer on dry skin, avoiding the eyes and lips, leave it for about 1 minute, add water and roll to foam before rinsing. Spot texture care: layer it on dry, rough or flaky areas only as a quick mask, then wash the whole face.[1][5]

05 · Display and training

Shelf copy and staff training

Lead the shelf talker with "Cleanse it. Mask it. Smooth it." Place the 20 mL miniature at a tester point next to the till so shoppers can squeeze the jelly before they buy.[1]

Staff training needs three points: prickly pear PDRN with vitamins B5, B3 and B12; the 150,000-whip bouncy jelly; and the clinical results of 99.7% smoother texture and 96.9% pore-impurity cleansing after one use. The same three points carry the shopper from the miniature to the 150 mL full size.[1][5]

06 · Retailer FAQ

Answers your staff can give on the spot

• Can we list the miniature on its own? Both the 150 mL full size and the 20 mL miniature are official sizes. Your account manager will build the mix with you.
• Is it vegan? The product is labelled vegan friendly and cruelty free.
• Who is it for? The cleanser has completed a primary skin irritation test and a primary skin irritation test for sensitive skin.
• How does it fit a routine? Use it as the morning and evening cleanser, or leave the jelly on dry skin for about 1 minute as a mask before rinsing.

07 · Retailer TIP

Pair it to grow the basket

Partner with WishTrade

Partner package: what we bring to your shelf

Request a wholesale account and put Dear Klairs Vitamin Hydrating Jelly Mask Cleanser 20 mL (Miniature) on your shelf

See why retailers stock the brand in 7 Reasons Your K-Beauty Shop Must Stock Klairs, then request a wholesale account. Your account manager will set up samples, assortment and order details with you.

Request a wholesale account