![[NEWS] 3 million bottles sold, award-winning since 2015: the Dear Klairs heritage toner](http://wishtrade.co.kr/cdn/shop/articles/DearKlairs_Supple_Preparation_Facial_Toner_Sensitive_Skin_Barrier_Hydration_Vegan_Friendly_Award_Winning_Layering.jpg?v=1793355024&width=3840)
Toners keep growing worldwide, and shoppers want formulas that are gentle yet effective. Dear Klairs Supple Preparation Facial Toner is the brand's heritage product: 3 million+ bottles sold, awards every year from 2015 to 2023, vegan friendly and irritation-tested on sensitive skin. It works three ways (palm pat, cotton pad, layering), and YesStyle shoppers rate it 4.7 out of 5 across 5,397 reviews.
Key Takeaways
- Heritage: 3 million+ bottles sold worldwide as of April 2026 [1]
- Awards: beauty awards every year from 2015 to 2023 [1]
- Proof: 4.7 out of 5 across 5,397 YesStyle reviews, 98.1% satisfied [4]
- Use: palm pat, cotton pad or layering on dry areas [1][4]
Product at a glance: Dear Klairs Supple Preparation Facial Toner 180 mL · Product Code DK10213
In this article
- A heritage toner with 3 million bottles sold
- Vegan friendly, irritation-tested and loved in more than 5,000 reviews
- A multi-function, layerable toner in a growing category
- Dear Klairs Supple Preparation Facial Toner 180 mL · Product Code DK10213
- Shelf copy and staff training
- Answers your staff can give on the spot
- Pair it to grow the basket
01 · The buyer decision
A heritage toner with 3 million bottles sold
Dear Klairs Supple Preparation Facial Toner is the brand's heritage product. It has sold more than 3 million bottles worldwide (as of April 2026) and has been renewed over the years: an improved formula in late 2015, 30 mL more volume (150 mL to 180 mL) and a new package in 2019.[1]
It has also collected beauty awards across Korea, Southeast Asia, the US and Europe every year from 2015 to 2023, from a No. 1 Toner title at Glowpick in 2015 to Best Toner at the Female Daily Beauty Awards.[1]
Shoppers keep confirming it. On YesStyle the Supple Preparation toner listing holds 4.7 out of 5 across 5,397 reviews, with 98.1% of reviewers satisfied.[4]
02 · Proof
Vegan friendly, irritation-tested and loved in more than 5,000 reviews
The toner is vegan friendly and cruelty free. It completed a primary skin irritation test and a primary skin irritation test for sensitive skin, and it is non-comedogenic tested.[1][2]
It is also tested for inner hydration up to 20 layers of the stratum corneum and for soothing skin stressed by physical friction, heat and UV. Plant extracts, hyaluronic acid, dimethyl sulfone, betaine and panthenol balance the skin's pH and nourish it.[2][1]
What YesStyle reviewers say. "It's perfect as the first thing you use after you cleanse your face, morning and night. It balances your skin's pH and boosts everything else." (Joa****) "My skin tone and complexion got so much better. The product is thicker than water, so pour 5 to 6 drops on your palm." (Thu****) "Super moisturizing and long lasting." (Amb****)[4]
Awards since 2015. 2023 Female Daily Beauty Awards, 2022 Best Toner; 2022 ULTA, No. 4 Bestselling Toner; 2021 Singapore Guardian Award, Influencer's Choice; 2020 and 2019 CHICOR Best Awards, No. 1 Toner; 2020 MIIN Awards, The Best Korean Cosmetics of 2020, Toner; 2019 HER Beauty Awards, Best Toner for Sensitive / Combination Skin; 2019 and 2018 Harper's BAZAAR Beauty Hot 100; 2018 Glamour Infusion Best of Beauty Award, Best Skin Toner; 2017 Beauty Shortlist Awards, Best Facial Toner; 2015 Glowpick Consumer's Choice Awards, No. 1 Toner.[1]
03 · Market position
A multi-function, layerable toner in a growing category
The toner category keeps growing worldwide, and shoppers increasingly want formulas that are gentle yet effective. This toner is loved as both a multi-function toner and a layering toner, which keeps it a steady seller year after year.[1][4]
| Type | What that type sells | Where this product stands |
|---|---|---|
| Multi-function toner | Prep, hydration and soothing in one step | Hydration tested up to 20 layers plus soothing after friction, heat and UV stress[2] |
| Layering toner | Building moisture layer by layer | Recommended for multiple applications on dry areas[1] |
| Gentle yet effective toner | Growing demand for mild formulas that still work | Irritation-tested on sensitive skin, vegan friendly, a steady seller since 2015[1] |
04 · Product at a glance
Dear Klairs Supple Preparation Facial Toner 180 mL · Product Code DK10213
- Sold: 3 million+ bottles worldwide (as of April 2026)[1]
- Awards: Beauty awards every year from 2015 to 2023, incl. No. 1 Toner (Glowpick, CHICOR) and Best Toner (Female Daily)[1]
- Reviews: 4.7 out of 5 across 5,397 YesStyle reviews, 98.1% satisfied[4]
- Tested: Primary skin irritation test, incl. sensitive skin; non-comedogenic; hydration up to 20 layers[1][2]
- Key ingredients: Hyaluronic acid, dimethyl sulfone, betaine, panthenol, lavender oil[2]
- Sizes: 180 mL full size and 30 mL miniature[1]
- Labels: Vegan friendly, cruelty free[1]
Three ways to use one toner. Palm pat: after cleansing, pat it onto the face with your palms so their warmth helps it absorb. Cotton pad: dispense a moderate amount onto a cotton pad and gently wipe over the whole face. Layering: apply several layers on dry areas to build moisture.[1][4]
05 · Display and training
Shelf copy and staff training
Lead the shelf talker with "3 million+ sold. Award-winning since 2015." Returning customers will recognise the updated package; the formula, volume and quality are unchanged.[1]
Train staff on one routine with three options: pat it in by hand, wipe it on with a cotton pad, or layer it on dry areas. The 30 mL miniature lets shoppers try all three before they move to the 180 mL full size.[1][4]
For sensitive skin, point to the primary skin irritation test on sensitive skin and the vegan-friendly label. For scent-averse shoppers, recommend the unscented toner in the same line.[1]
06 · Retailer FAQ
Answers your staff can give on the spot
- Does it contain scent? Yes, a subtle essential oil blend that includes lavender oil. For scent-averse shoppers, recommend the unscented toner in the same line.
- Is it suitable for acne-prone skin? It is non-comedogenic tested.
- Is it vegan? It is labelled vegan friendly and cruelty free.
- Is there a trial size? Yes, a 30 mL miniature alongside the 180 mL full size.
07 · Retailer TIP
Pair it to grow the basket
| Pair with | Why it sells together |
|---|---|
| Dear Klairs Supple Preparation Unscented Toner 180 mL | The scent-free choice on the same shelf |
| Dear Klairs Rich Moist Soothing Cream 20 g | A moisturiser that completes the hydrating routine |
Partner with WishTrade
Partner package: what we bring to your shelf
| Package | What is included |
|---|---|
| Global reach | 80+ countries and 10,000+ online and offline retail partners. [3] |
| Clinical & Marketing Assets | Ingredient and clinical documentation, consumer education and content materials. [3] |
| Sample Program | Support for buyer review and in-store consumer trials. [3] |
| Flexible MOQ | Order requirements matched to your retail or distribution scale. [3] |
| Dedicated Account Manager | One contact to coordinate your partner operations. [3] |
Request a wholesale account and put Dear Klairs Supple Preparation Facial Toner 180 mL on your shelf
See why retailers stock the brand in 7 Reasons Your K-Beauty Shop Must Stock Klairs, then request a wholesale account. Your account manager will set up samples, assortment and order details with you.
Sources: [1] Dear Klairs official product page (klairscosmetics.com). [2] WishTrade product page (wishtrade.co.kr). [3] WishTrade partner package (wishtrade.co.kr). [4] YesStyle product page and customer reviews, Supple Preparation toner listing covering the original and unscented versions (yesstyle.com).