[NEWS] 2 million+ sold, 9 awards: the vitamin E jar your beauty store sells as a moisturiser and a sleeping mask

Product at a glance: Dear Klairs Vitamin E Mask 90 g · Product Code DK10208

In this article

1. One jar, two jobs on the shelf
2. Over 2 million sold worldwide and 9 beauty awards, in one jelly cream that works as a daily moisturiser or an overnight sleeping mask
3. Shoppers describe what your staff can sell
4. Market position
5. Dear Klairs Vitamin E Mask 90 g · Product Code DK10208
6. How to sell it in one line
7. Answers your staff can give on the spot
8. Pair it to grow the basket

01 · The buyer decision

One jar, two jobs on the shelf

A shopper in a multi-brand beauty store asks for a night cream, then for a sleeping mask. Staff sell more when one product answers both questions.[1]

Dear Klairs Vitamin E Mask is that product. It is a pudding-like jelly cream and sleeping mask in one, used as a daily moisturiser or left on overnight. Its pudding texture turns into a rich essence the moment it touches skin, so it sinks in without a heavy film.[1]

02 · Proof

Over 2 million sold worldwide and 9 beauty awards, in one jelly cream that works as a daily moisturiser or an overnight sleeping mask

The brand reports over 2 million units sold globally as of April 2026. The jar has won 9 beauty awards since 2018, including No. 1 Sleeping Mask at the 2019 MIIN Awards and Brand of the Year in the mask category at Skincity in 2021.[1]

It carries vitamin E 2%, niacinamide 2% and hyaluronic acid. In Innoderm Skin Science Research Institute tests (2020, 21 women aged 43 to 59), skin moisture stayed 67.7% above baseline 24 hours after use and skin transparency improved 4.62% after two weeks. All 21 testers said their skin felt softer the next morning.[6][1]

03 · What shoppers say

Shoppers describe what your staff can sell

Shoppers describe the same two jobs staff can sell: a light daily moisturiser that is not greasy, and a sleeping mask that shows by morning. The jar holds 4.8★ from 430 reviews on klairs.com and 4.7★ from 10,171 reviews on the official Dear Klairs store on Qoo10 Japan.[1][4][5]

• “My skin looks dewy and healthy the next morning.” “This is now officially my favorite nighttime moisturizer. It gives me that deep moisture my skin craves and my skin looks dewy and healthy the next morning, not greasy or shiny.” car**** · Amazon customer, quoted on the Dear Klairs product page [1]
• “Just the right amount of moisture.” “I have combination skin, and found that it provides just the right amount of moisture, plus feels so refreshing.” lau**** · Amazon customer, quoted on the Dear Klairs product page [1]
• “It is my absolute favorite.” “I have been using this product for 7+ years and it is my absolute favorite.” ana**** · klairs.com customer, 2026 [4]
• “Soft, plump and bouncy by morning.” “The formula leaves the complexion feeling remarkably soft, plump, and bouncy by morning without any heavy residue.” yul**** · klairs.com customer, 2026 [4]

04 · Positioning

Market position

05 · Product at a glance

Dear Klairs Vitamin E Mask 90 g · Product Code DK10208

• Format: 90 g jar and 15 g miniature[1]
• Key ingredients: Vitamin E 2%, niacinamide 2%, hyaluronic acid[1]
• Use: Daily moisturiser or sleeping mask[1]
• Sold: Over 2 million globally (April 2026)[1]
• Tests: Skin moisture +67.7% at 24 hours; transparency +4.62% in 2 weeks (Innoderm, 2020)[1]

06 · Display and training

How to sell it in one line

Shelve the jar where night creams meet sleeping masks, with one talker line: "Over 2 million sold. Moisturiser or sleeping mask."[1]

Place Dear Klairs Vitamin Drop beside it so the shopper leaves with a vitamin routine. Keep the 15 g miniature at the till as a first-try add-on.[1]

07 · Retailer FAQ

Answers your staff can give on the spot

• Is it a cream or a mask? Both. Use a moderate amount as a daily moisturiser, or a thicker layer as a sleeping mask.
• Is it the same as the Freshly Juiced Vitamin E Mask? Yes. The packaging and name were updated; the formula and quality stayed the same.
• Is it greasy? Shoppers describe it as moisturising without feeling greasy or heavy.
• Is it suitable for sensitive skin? It completed primary skin irritation tests, including one for sensitive skin, and was assessed as non-comedogenic.

08 · Retailer TIP

Pair it to grow the basket

Partner with WishTrade

Partner package: what we bring to your shelf

Request a wholesale account and put Dear Klairs Vitamin E Mask 90 g on your shelf

See why retailers stock Wishcompany brands in 7 Reasons Your K-Beauty Shop Must Stock Klairs, then request a wholesale account. Your account manager will set up samples, assortment and order details with you.

Request a wholesale account