[NEWS] 10 minutes, -6.7°C: the renewed Klairs blue sheet mask for sensitive skin

|WISHCOMPANY INC
[NEWS] 10 minutes, -6.7°C: the renewed Klairs blue sheet mask for sensitive skin

WishTrade buyer brief · Dear Klairs

10 minutes, -6.7°C: the renewed Klairs blue sheet mask for sensitive skin

The renewed Klairs blue sheet mask: 10 minutes to cool heated skin by 6.7°C and calm redness from five everyday irritations, built for sensitive skin.

Model applying Dear Klairs Blue Calming Sheet Mask 25 mL
TL;DR
Sensitive skin turns red after sun, friction, workouts and harsh skincare. Dear Klairs Blue Calming Sheet Mask answers in 10 minutes: skin temperature -6.7°C, puffiness -29.5% and redness calmed after five everyday irritations. Chamomile water, panthenol, EGF and guaiazulene sit on an azulene sheet, with a skin irritation index of 0.00.

Key Takeaways

  • Cooling: skin temperature -6.7°C in 10 minutes [1]
  • Calming: redness calmed after physical (55%), exercise (53.8%) and heat (52.9%) irritation [1]
  • Puffiness: -29.5% after heat stimulation [1]
  • Safety: skin irritation index 0.00, fragrance free [1]

Product at a glance: Dear Klairs Blue Calming Sheet Mask 25 mL · Product Code DK10254

In this article

  1. A 10-minute cooling mask designed around sensitive skin
  2. Measured on five everyday irritations, cooling and puffiness
  3. Calming masks are everywhere. This one is built and tested for sensitive skin.
  4. Dear Klairs Blue Calming Sheet Mask 25 mL · Product Code DK10254
  5. Shelf copy and staff training
  6. Answers your staff can give on the spot
  7. Pair it to grow the basket

01 · The buyer decision

A 10-minute cooling mask designed around sensitive skin

Strong UV and friction, heat after a workout, harsh skincare: the moments when sensitive skin suddenly turns red happen every day. Dear Klairs Blue Calming Sheet Mask is the renewed blue mask built for exactly those moments, pairing a smooth, low-irritation sheet with a cooling, calming essence.[1]

The use is quick: only 10 minutes. In that time it cools heated skin, calms redness and reduces facial puffiness, so shoppers with easily flushed, heat-prone skin get visible relief before they leave the house.[1]

Model wearing Dear Klairs Blue Calming Sheet Mask 25 mL

02 · Proof

Measured on five everyday irritations, cooling and puffiness

ProbeM Skin Clinical Research Center tested the mask on 20 subjects aged 20 to 39 in March 2026. Ten minutes after use, redness calmed by 55% after physical irritation, 53.8% after exercise, 52.9% after heat, 23.3% after chemical irritation and 20.9% after UV exposure. Skin temperature heated by heat stimulation dropped by 6.7°C.[1]

A second test on 20 subjects aged 20 to 60 (March to April 2026) found facial (cheek) puffiness after heat stimulation reduced by 29.5% ten minutes after use. In the same panel, 100% agreed that redness and heat felt calmed within 10 minutes, that the essence stayed moist without drying out, that the sheet felt comfortable on sensitive skin and that makeup went on better afterwards.[1]

It completed a primary skin irritation test and a primary skin irritation test for sensitive skin (30 subjects each, April 2026), with a skin irritation index of 0.00, and the formula is fragrance free.[1]

Blue azulene sheet of Dear Klairs Blue Calming Sheet Mask 25 mL

03 · Market position

Calming masks are everywhere. This one is built and tested for sensitive skin.

Shoppers can find a soothing sheet mask on any shelf. Few are designed from the start around sensitive skin and tested on five kinds of everyday irritation. That is the story this mask tells in one sentence.[1]

Market position for Dear Klairs Blue Calming Sheet Mask 25 mL
Type What that type sells Where this product stands
Hydrating sheet mask Moisture Adds cooling (-6.7°C) and redness calming in 10 minutes[1]
Cooling gel and mist Quick heat relief A full 10-minute mask with puffiness care (-29.5%)[1]
Calming sheet mask General soothing Tested on five irritations: physical, exercise, heat, chemical, UV[1]

04 · Product at a glance

Dear Klairs Blue Calming Sheet Mask 25 mL · Product Code DK10254

Product at a glance chart for Dear Klairs Blue Calming Sheet Mask 25 mL
  • Key ingredients: Chamomile flower water, panthenol, EGF (sh-oligopeptide-1), guaiazulene[1]
  • Boosting ingredients: Cica exosome and pumpkin fruit extract for cooling and puffiness care[1]
  • Sheet: Azulene oak sheet: azulene fibre, comfort touch, vegan certified[1]
  • Essence: Clear blue essence, fresh with no stickiness[1]
  • Clinical: 10 minutes: skin temperature -6.7°C, puffiness -29.5%, redness calmed after five irritations[1]
  • Safety: Skin irritation index 0.00; primary irritation test incl. sensitive skin; fragrance free[1]
  • Volume and time: 25 mL, 10 minutes[1]

How to use. Step 1: after cleansing, prep the skin with toner. Step 2: fit the sheet to the eyes and mouth so no area lifts. Step 3: remove the sheet after 10 to 20 minutes and pat the remaining essence into the skin.[1]

Clear blue essence of Dear Klairs Blue Calming Sheet Mask 25 mL

05 · Display and training

Shelf copy and staff training

Lead the shelf talker with "10 minutes to cool and calm heated, sensitive skin." Place it next to sun care and in the after-workout corner, where heat and redness already happen.[1]

Train staff on three numbers: -6.7°C skin temperature, -29.5% puffiness and redness calmed after five everyday irritations, all in 10 minutes. Then point to the skin irritation index of 0.00 for shoppers worried about sensitivity.[1]

Merchandise it as part of a mask wardrobe: a hydrating sheet mask for dry days and this blue mask for hot, reactive days.[1]


06 · Retailer FAQ

Answers your staff can give on the spot

  • Does it contain fragrance? No. The formula is fragrance free.
  • Is it suitable for sensitive skin? Yes. It completed a primary skin irritation test on sensitive skin with an irritation index of 0.00.
  • How long do customers leave it on? 10 minutes is enough; the usage guide allows 10 to 20 minutes.
  • What does the blue colour come from? Guaiazulene in the essence and an azulene fibre sheet.

07 · Retailer TIP

Pair it to grow the basket

Pair with Why it sells together
Dear Klairs Rich Moist Soothing Sheet Mask 30 mL A hydrate-and-calm two-mask set
Dear Klairs Midnight Blue Calming Cream 30 g Extends the cooling blue story into daily moisture

Partner with WishTrade

Partner package: what we bring to your shelf

Package What is included
Global reach 80+ countries and 10,000+ online and offline retail partners. [3]
Clinical & Marketing Assets Ingredient and clinical documentation, consumer education and content materials. [3]
Sample Program Support for buyer review and in-store consumer trials. [3]
Flexible MOQ Order requirements matched to your retail or distribution scale. [3]
Dedicated Account Manager One contact to coordinate your partner operations. [3]

Request a wholesale account and put Dear Klairs Blue Calming Sheet Mask 25 mL on your shelf

See why retailers stock the brand in 7 Reasons Your K-Beauty Shop Must Stock Klairs, then request a wholesale account. Your account manager will set up samples, assortment and order details with you.

Request a wholesale account

Sources: [1] Dear Klairs Blue Calming Sheet Mask product detail page (brand material supplied by Wishcompany, October 2026) and WishTrade product page (wishtrade.co.kr). [3] WishTrade partner package (wishtrade.co.kr).

Assortment Planning
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