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Dear Klairs Rich Moist Soothing Serum is a gentle aqueous serum made with a rich blend of hydrating ingredient complexes. It has sold more than 1 million units globally as of April 2026. It completed primary skin irritation tests, including for sensitive skin, and is vegan-friendly.
Key Takeaways
- 1 million+ sold globally, as of April 2026 [1]
- Gentle aqueous serum with a rich hydrating complex [1]
- Primary skin irritation tests completed, including for sensitive skin [1]
- Vegan-friendly and cruelty-free, now in 80 mL [1]
Product at a glance: Dear Klairs Rich Moist Soothing Serum 80 mL · Product Code DK10230
In this article
- The take-home question after a facial
- A gentle aqueous serum with a rich hydrating complex, 1 million+ sold globally and tested on sensitive skin
- Shoppers describe what your staff can sell
- Market position
- Dear Klairs Rich Moist Soothing Serum 80 mL · Product Code DK10230
- How to sell it in one line
- Answers your staff can give on the spot
- Pair it to grow the basket
01 · The buyer decision
The take-home question after a facial
In a London or Manchester salon, the question after a facial is simple: what do I use at home tonight? The answer has to be gentle and easy to repeat.[1]
Dear Klairs Rich Moist Soothing Serum is a gentle aqueous serum with a rich hydrating complex. It has sold more than 1 million units globally as of April 2026.[1]
02 · Proof
A gentle aqueous serum with a rich hydrating complex, 1 million+ sold globally and tested on sensitive skin
It completed primary skin irritation tests, including for sensitive skin, and is cruelty-free and certified vegan by the Korea Agency of Vegan Certification and Services.[1]
The routine is short: after toner, apply 3 to 4 pumps and pat until absorbed.[1]
03 · What clients say
Shoppers describe what your staff can sell
Amazon shoppers quoted on the brand page describe soft, plump, soothed skin and repeat bottles, the take-home story a therapist can tell.[1]
- “Soft and plump.” “I use it every night after I cleanse, and it always leaves my skin feeling soft and plump.” amb**** · Amazon customer, quoted on the Dear Klairs product page [1]
- “It really does help soothe my skin.” “I have pretty dry, sensitive skin and when I use this it really does help soothe my skin as well as boost hydration.” fan**** · Amazon customer, quoted on the Dear Klairs product page [1]
- “I'm on my 3rd bottle.” “I'm on my 3rd bottle! As soon as I added this into my routine, my face felt more hydrated and moisturized.” jim**** · Amazon customer, quoted on the Dear Klairs product page [1]
04 · Positioning
Market position
| Type | What that type sells | Where this product stands |
|---|---|---|
| Active treatment serum | Strong results, sometimes a sting | A gentle hydrating serum for after-treatment skin |
| Facial oil | Glow with a heavier feel | A watery serum that dries smooth with a sheer glow |
| Hydrating toner | A light first step | A concentrated serum with a rich hydrating complex |
05 · Product at a glance
Dear Klairs Rich Moist Soothing Serum 80 mL · Product Code DK10230
- Format: Aqueous serum, 80 mL pump bottle[1]
- Formula: Concentrated blend of hydrating ingredient complexes[1]
- Sales: 1 million+ sold globally (as of Apr 2026)[1]
- Tests: Primary skin irritation, including for sensitive skin[1]
- Profile: Certified vegan (Korea Agency of Vegan Certification and Services), cruelty-free[1]
06 · Display and training
How to sell it in one line
Use it in the treatment and retail it at reception: "1 million+ sold worldwide, gentle on sensitive skin."[1]
Pair it with Rich Moist Barrier Capsule Cream so the client leaves with a two-step home routine.[1]
07 · Retailer FAQ
Answers your staff can give on the spot
- Is it suitable after a treatment? It is a gentle aqueous serum and completed sensitive-skin irritation tests.
- How much is used? 3 to 4 pumps after toner, patted in until absorbed.
- Is it vegan? Yes. It is certified vegan by the Korea Agency of Vegan Certification and Services, and it is cruelty-free.
- How big is the bottle? 80 mL.
08 · Retailer TIP
Pair it to grow the basket
| Pair with | Why it sells together |
|---|---|
| Dear Klairs Rich Moist Barrier Capsule Cream | The ceramide cream to seal the routine |
| Dear Klairs Gentle Black Facial Cleanser | A mild acidic cleanse before the serum |
Partner with WishTrade
Partner package: what we bring to your shelf
| Package | What is included |
|---|---|
| Global reach | 80+ countries and 10,000+ online and offline retail partners. [3] |
| Clinical & Marketing Assets | Ingredient and clinical documentation, consumer education and content materials. [3] |
| Sample Program | Support for buyer review and in-store consumer trials. [3] |
| Flexible MOQ | Order requirements matched to your retail or distribution scale. [3] |
| Dedicated Account Manager | One contact to coordinate your partner operations. [3] |
Request a wholesale account and put Dear Klairs Rich Moist Soothing Serum 80 mL on your shelf
See why retailers stock Wishcompany brands in 7 Reasons Your K-Beauty Shop Must Stock Klairs, then request a wholesale account. Your account manager will set up samples, assortment and order details with you.
Sources: [1] Dear Klairs official product page (klairscosmetics.com). [2] WishTrade product page (wishtrade.co.kr). [3] WishTrade partner package (wishtrade.co.kr).