[NEWS] The vitamin clay cleanser shoppers also leave on as a mask

|WISHCOMPANY INC
[NEWS] The vitamin clay cleanser shoppers also leave on as a mask

WishTrade buyer brief · Dear Klairs

The vitamin clay cleanser shoppers also leave on as a mask

Dear Klairs Vitamin Pore Clay Mask Cleanser is a 2-in-1 clay cleanser and mask. Shoppers wash with it daily and leave it on for a few minutes when they want a mask.

Model cleansing with Dear Klairs Vitamin Pore Clay Mask Cleanser foam
TL;DR
One tube covers two shelf needs: a daily vitamin clay cleanser and a short clay mask. Shoppers already use it both ways.

Key Takeaways

  • 2-in-1: Dear Klairs sells it as a clay cleanser and mask [1]
  • Gold clay and PHA foam with liposomal glutathione, pure vitamin C and eight hyaluronic acids [1]
  • Amazon shoppers use it as a quick cleanser and as a five-minute mask [1]
  • Vegan-friendly, fragrance-free and for sensitive skin [1]

Product at a glance: Dear Klairs Vitamin Pore Clay Mask Cleanser 150 mL · Product Code DK10202

In this brief

  1. One SKU that sells as a cleanser and a mask
  2. Gold clay and PHA in a meringue-like foam
  3. Where a mask cleanser stands apart
  4. Product specifications
  5. Sell it as two steps
  6. Retailer FAQ
  7. What shoppers say

01 · The buyer decision

One SKU that sells as a cleanser and a mask

Dear Klairs calls this product a “stretchy soft-purifying 2-in-1 clay Cleanser & Mask”.[1] That gives your shelf one tube that answers two shopper needs: a daily face wash and a quick clay mask.

Shoppers already use it both ways. One Amazon customer writes that she uses it “as a quick cleanser” and, with a few extra minutes, leaves it on “for about five minutes as a mask”.[1]

Gold clay and meringue-like foam of Vitamin Pore Clay Mask Cleanser

02 · What is inside

Gold clay and PHA in a meringue-like foam

The rich, meringue-like foam carries gold clay and PHA to cleanse pores. Liposomal glutathione, pure vitamin C and eight types of hyaluronic acid keep skin clear and hydrated.[1]

Function What the product brings
Cleanser Meringue-like foam that removes impurities from pores[1]
Clay mask Gold clay and PHA built into the foam, left on as a short mask[1]
Vitamin care Liposomal glutathione and pure vitamin C[1]
Hydration Eight types of hyaluronic acid[1]
Listed test Scope
Primary skin irritation test Including sensitive skin[1]
Cleansing evaluation Base makeup, artificial ultrafine dust, sebum in pores, blackheads and whiteheads[1]
Pore evaluation Number of pores, pore area, pore depth, pore volume[1]
Skin evaluation Transparency, tone (brightness), texture (smoothness) after cleansing[1]

03 · Positioning

Where a mask cleanser stands apart

Vitamin Pore Clay Mask Cleanser tube on gold clay texture
Category type What it sells Where our product stands apart
Foam cleansers Daily cleansing only Adds a clay-mask step in the same tube
Rinse-off clay masks A weekly mask Gentle enough for daily cleansing
Exfoliating cleansers Acid exfoliation Pairs PHA with vitamin C and hyaluronic acid

04 · Product at a glance

Product specifications

  • Product: Vitamin Pore Clay Mask Cleanser, 150 mL (DK10202)[1]
  • Format: 2-in-1 clay cleanser and mask[1]
  • Profile: Vegan-friendly, cruelty-free, fragrance-free, for sensitive skin[1]
  • Launch: April 2025[1]
Vitamin Pore Clay Mask Cleanser texture swatch

05 · Display and selling

Sell it as two steps

Put “2-in-1 cleanser and mask” on the shelf card under the product name. Shoppers get two uses from one purchase.[1]

Daily use follows the official directions: lather a suitable amount into a rich foam, massage gently and rinse with lukewarm water.[1] For the mask step, show the shopper review: leave the foam on for a few minutes, then rinse.

Place it at the start of the Klairs vitamin routine, ahead of the toner and serum steps.

Vitamin Pore Clay Mask Cleanser with orange slices

06 · Buyer questions

Retailer FAQ

  • Is it a cleanser or a mask? Both. Dear Klairs sells it as a 2-in-1 clay cleanser and mask.[1]
  • Did the packaging change? Yes. The packaging and name were updated, while the formula, volume and quality remain unchanged.[1]
  • Which sizes exist? 150 mL and a 20 mL miniature.[1]

07 · Shopper reviews

What shoppers say

“What I love most is that it’s multi-purpose. I use it as a quick cleanser, but when I have a few extra minutes, I leave it on for about five minutes as a mask.”
— Oksana_gaevskaya, Amazon customer[1]
“My skin is left feeling squeaky clean and refreshed without feeling stripped of moisture.”
— Kitty Queen, Amazon customer[1]
“Finally a Vit C wash that didn’t upset my rosacea. This wash was refreshing and brightening.”
— Sassy Panda, Amazon customer[1]

Partner with WishTrade

Support for preparing your assortment

Package What is included
Global reach 80+ countries and 10,000+ online and offline retail partners. [3]
Clinical & Marketing Assets Ingredient and clinical documentation, consumer education and content materials. [3]
Sample Program Support for buyer review and in-store consumer experience. [3]
Flexible MOQ Discuss requirements for your retail or distribution scale. [3]
Dedicated Account Manager A dedicated contact to coordinate partner operations. [3]

Stock the 2-in-1 Vitamin Pore Clay Mask Cleanser

Request a wholesale account to add the 2-in-1 Vitamin Pore Clay Mask Cleanser to your Klairs vitamin assortment. See also 7 Reasons Your K-Beauty Shop Must Stock Klairs.[2]

Request a wholesale account

Sources: [1] Dear Klairs official product page (klairscosmetics.com). [2] WishTrade brand guide (wishtrade.co.kr). [3] WishTrade partner programme (wishtrade.co.kr).

2-in-1 Cleanser
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