[NEWS] "No ads, just results": the Klairs calming serum creators emptied in one season

Product at a glance: Dear, Klairs EGF Blue AC Calming Serum, Product Code DK10168 · 50 g · EGF, tea tree oil, 5 hyaluronic acids · Non-comedogenic tested

In this brief

1. Blemish-prone shoppers want calm without the heavy feel
2. A 2025 launch that creators empty
3. EGF, tea tree oil and five hyaluronic acids
4. The light calming serum for blemish-prone skin
5. It wins the shopper who has tried everything
6. Sell it as the everyday calming serum
7. What buyers usually ask about this serum

01 · The opening

Blemish-prone shoppers want calm without the heavy feel

A shopper with breakouts wants two things from a serum: calm skin and nothing that feels heavy. Korean creator Jundol tested 15 well-known calming ampoules with no sponsorship exceptions and said the Klairs serum "could be the number one" for spring and summer.[4]

That is the gap the serum fills: calming care with a watery, fast-absorbing texture.[5]

02 · The proof

A 2025 launch that creators empty

Klairs launched the EGF Blue AC Calming Serum in June 2025. It is already sold on Qoo10 Japan, YesStyle, Musinsa and Shopee.[1]

Five creator videos that show the serum on screen total more than 230,000 views. Jundol emptied a full bottle and says it replaced the hydrating ampoule she had recommended for four years. Hobox, in a video marked "no ads", includes it among calming ampoules that worked on real breakouts.[5][3]

03 · What it is

EGF, tea tree oil and five hyaluronic acids

• Product: Dear, Klairs EGF Blue AC Calming Serum, Product Code DK10168[2]
• Size: 50 g[2]
• Key ingredients: EGF, five nano hyaluronic acids, tea tree oil and panthenol[2]
• Registration: Brightening and wrinkle-improving functional cosmetic (Korea)[2]
• Tests listed: Primary skin irritation, including on sensitive skin; non-comedogenicity; absorption; inner hydration and soothing[1]
• Launched: June 2025[1]

04 · Positioning

The light calming serum for blemish-prone skin

Calming serums tend to do one job: soothe, or clear. The Klairs serum holds the spot that does both, in a light texture that layers easily.[1]

Basis: a qualitative map of calming serum types by WishTrade. 

05 · Why stock it

It wins the shopper who has tried everything

• Top of an honest test. Jundol ranked it a possible number one in a no-exceptions review of 15 calming ampoules.[4]
• An emptied bottle. She finished a full bottle and moved it into her routine for seasonal breakouts.[5]
• Light enough for every step. She uses it after a texture-care routine because it adds no oily layer.[6]
• A men's routine pick. Hobox uses it for deep breakouts and marks, light enough for autumn mornings.[7]
• Clinically Proven Efficacy
  – Noncomedogenicity
  – Skin Absorption, Depth of Absorption, and Speed of Absorption
  – Clinical Study on Inner Hydration, Sebum, Oil, Keratin, Damaged Skin Barrier
  – Clinical study on Inner Soothing of Skin(20 skin layer)
  – Clinical study on Damaged Skin Barrier caused by Physical and Chemical Irritation
  – Clinical Study on Pigmentation of Post-Irritation Blemishes, Uneven Texture of Post-Irritation Blemishes, Pores, and Keratin Turnover
  – Clinical study on Whiteheads(Inner Sebum) and Blackheads
  

06 · How to merchandise it

Sell it as the everyday calming serum

• Shelve it with the blemish-care products. A card that reads "Light calming serum, non-comedogenic tested" answers the first question.[1]
• Tell the creator story. "The serum a 15-ampoule tester ranked first" is a shelf line that sells.[4]
• Target men's skincare too. Creators use it in men's seasonal routines.[7]

07 · Buyer questions

What buyers usually ask about this serum

• Will it clog pores? The product page lists a non-comedogenicity test.[1]
• Is it for sensitive skin? Irritation tests, including one on sensitive skin, are listed.[1]
• What does it contain? EGF, five nano hyaluronic acids, tea tree oil and panthenol. Full ingredients are on the product page.[1]

08 · Videos

Five creator videos on the EGF Blue AC Calming Serum

5 videos · YouTube · Korea

Every video here shows the EGF Blue AC Calming Serum on screen and passed our reach check: more than 10,000 views, 300+ likes and comments, and an engagement rate of at least 0.5%. Several cover more than one product; each card describes only the Blue AC part. Cards are ordered by views. Paid partnerships, gifts and affiliate links are labeled on each card.

Partner with WishTrade

What partners get when they stock it

Put a light calming serum on the blemish-care shelf

For the brand case, read 7 Reasons Your K-Beauty Shop Must Stock Klairs. View the EGF Blue AC Calming Serum 50 g on WishTrade. Wholesale pricing, stock and ordering terms are shared after account approval.

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