[NEWS] Dear Klairs Blue EGF Calming Gel Mask: 175,000+ Units Sold in 5 Days

A product brief for global distributors, vendors, and retail buyers

The Headline Numbers: Pre-Launch Performance

Before a single unit reached mainstream retail shelves, Dear Klairs' Blue EGF Calming Gel Mask already had sell-through data that most brands only see months after launch.

During its exclusive 5-day pre-launch market in partnership with Korean beauty creator Inssi (인씨):

🔷 175,805 units sold in just 5 days

The product officially launched on September 10, 2026, and is now available via retails in Korea with global distribution discussions now open.

Why This Product, Why Now

The pre-launch sell-through of 175,000+ units within 5 days - through a single direct channel, before any mainstream retail placement is a clear signal of validated consumer demand.

For a retailer or distributor entering a new market, this means one critical thing: the product arrives with proof, not projections. Consumer appetite has already been tested and confirmed at scale.

The Co-Development Story: When Influencer Meets Lab

The Blue EGF Calming Gel Mask was not created through a standard influencer endorsement deal. It was co-developed through an extensive development process with Inssi (인씨) - one of Korea's most-trusted beauty YouTubers, known for her hyper-honest content on acne-prone, redness-prone, and sensitive skin.

Inssi had been a genuine long-term user of Dear Klairs' Blue Drop serum. Her personal familiarity with the Blue Line's calming actives became the creative foundation for a simple but powerful question:

"What if we could put the Blue Drop effect into a gel mask and keep it on skin for 30 minutes?"

Through a rigorous, long-term development process, Inssie and the Dear Klairs R&D team worked to solve the four most common frustrations she documented from testing dozens of gel masks on the market:

• Poor adhesion — masks sliding during wear
• Inner dryness — skin feeling tight or dehydrated after removal
• Incomplete face coverage — standard masks not reaching the chin
• Artificial cooling sensations — menthol-based formulas too harsh for inflamed skin

Every decision in material, thickness, cut, and formulation traces directly back to these documented consumer pain points.

"I wanted to create something that truly works for the skin types everyone told me couldn't use gel masks — sensitive, acne-prone, full of redness. This had to be it."
- Inssi

Clinical Proof: Not Just Claims

The Blue EGF Calming Gel Mask completed a full suite of safety and efficacy testing prior to launch.

Safety Certifications:

• ✅ Skin irritation test — completed
• ✅ Sensitive skin irritation test — completed
• ✅ Acne-prone skin suitability test — completed

Human Clinical Application Results (30 minute single application):

These are not estimated or projected figures — they are human application study results from a single 30-minute use session.

What's Inside: The Blue Line Formula, in Gel Mask Form

The formulation centers on the same active architecture that made Dear Klairs' Blue Drop one of Korea's most-repurchased calming serums — reengineered for the gel mask format.

Core Actives:

No fragrance. No artificial cooling agents. Vegan formula.

The Design That No One Else Makes

Standard gel masks end at the jawline. For consumers with chin acne - one of the most common and hardest to treat breakout zones - this means the area most in need of calming is left uncovered.

The Blue EGF Calming Gel Mask extends the lower panel approximately 3 cm beyond the standard jawline, fully wrapping the chin and lower jaw. This wide-fit chin coverage design required additional engineering to maintain adhesion on the expanded surface and it became the most-cited single feature in post-purchase reviews.

The mask's physical design features:

• Flat, medium-thickness gel material — optimized for maximum adhesion
• Two-piece upper/lower construction — upper panel centers on eyes; lower panel extends to chin
• Progressive lock-in adhesion — mask grips tighter over time, not looser
• Activity-compatible wear — no repositioning needed during 30-minute use

Texture: Transparent Water Essence Gel

Specifically formulated for oiliness-sensitive skin types. The gel texture is:

• Transparent and lightweight — no heavy cream or film residue
• Oil-free formula — fresh, non-occlusive feel during wear for combination and oily skin types
• Non-slip on skin contact — adheres without sliding from first application
• Post-removal finish — skin feels deeply soaked, not greasy, pores visibly softened, no sticky residue

How to Use: 4-Step Application (Video by Inssi)

1. After cleansing, remove the transparent film from both gel mask panels.
2. Apply the upper panel centered on the eyes.
3. Apply the lower panel centered on the mouth; overlap panels at the chin for full lower-face coverage.
4. Leave on for 30 minutes, then remove.

Retailer TIP for consumer education:
On sensitive-skin days, apply Dear Klairs Blue Youth Activating Drop first, allow full absorption, then apply the gel mask for maximum calming synergy. Optionally follow with Dear Klairs Blue Calming Cream after removal for a deeper sealing effect.

The Brand Promise: Respect Your Sensitivity

Dear Klairs operates on a three-part philosophy for sensitive skin:

Blue Line Ecosystem: Built-In Cross-Sell Architecture

The Blue EGF Calming Gel Mask was designed to anchor the full Dear Klairs Blue Line:

For retailers, shelf placement of the gel mask naturally elevates the full Blue Line - creating a complete calming routine destination for sensitive-skin consumers.

Target Consumer Profiles

The Blue EGF Calming Gel Mask is designed for consumers who:

• Experience redness, facial heat, or flushing regularly
• Have acne-prone or sensitive skin and have avoided gel masks due to irritation concerns
• Are looking for a daily-use calming treatment — not just an occasional special-care step
• Use Korean active serums and want a complementary masking step
• Have been frustrated by standard gel masks that slide, dry out, or miss the chin area
• Need summer heat and redness management or year-round calming care

Q&A

What makes the Dear Klairs Blue EGF Calming Gel Mask different from other gel masks?

It combines five types of azulene, EGF, 300 million cica exosome particles, and 21.56% chamomile flower water - clinically shown to reduce redness by -48.5% in a single 30 minutes application. Its wide-fit chin coverage design extends approximately 3cm below the standard jawline, covering chin acne that most masks miss. Fragrance-free, vegan, and suitable for acne-prone and sensitive skin.

How did this product perform at launch?

The Blue EGF Calming Gel Mask sold over 175,000 units in just 5 days during its exclusive pre-launch market - demonstrating strong, validated consumer demand before reaching mainstream retail.

Who co-developed this product with Dear Klairs?

Korean beauty YouTuber Inssie (인씨), specializing in content for acne-prone and sensitive skin, co-developed this product with Dear Klairs through an extensive development process. Her documented pain points from testing dozens of gel masks directly shaped the formulation, material selection, and the extended chin-coverage design.

Where can I buy the Dear Klairs Blue EGF Calming Gel Mask?

The Blue EGF Calming Gel Mask is available on Amazon and online retails in Korea. Global distribution inquiries are open via Wishtrade.

We're Actively Looking for Global Partners

With 175,000+ units of pre-launch sell-through, a full clinical data package, a co-development story built for consumer storytelling, and a complete Blue Line ecosystem ready to drive cross-category growth — the Blue EGF Calming Gel Mask enters global retail with everything a retail partner needs to move product.

Our global partnership at a glance:

• ✅ Distribution in 80+ countries worldwide
• ✅ 10,000+ online and offline retail partners globally
• ✅ Quarterly sales data sharing + reorder forecasting support
• ✅ Priority access to new Korean skincare product launches for active partners

Our Ideal Partners

We're looking for K-Beauty specialty retailers, drugstores, and beauty concept stores ready to grow with us. If you're a buyer looking to strengthen your EGF skincare, barrier care, or sensitive skin category or simply want to get ahead of the Guaiazulene and EGF gel mask trend - we'd love to connect.

What Partners Receive

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