[NEWS] Maple sap in a bouncy serum: the Klairs launch creators bought twice

Product at a glance: Dear, Klairs Maple Energy Infusing Serum, Product Code DK20135 · 30 mL · Maple sap, adenosine, squalane · Functional cosmetic

In this brief

1. A serum shoppers can feel in the first touch
2. A 2024 launch already on creator best-of lists
3. Maple sap, adenosine and squalane
4. The sap-based serum with a dewy finish
5. It gives dry-skin shoppers a serum they can feel
6. Sell it as the dewy serum for dry skin
7. What buyers usually ask about this serum

01 · The opening

A serum shoppers can feel in the first touch

Serum shoppers buy with their fingertips. Mandvi Singh bought the Klairs maple serum for its texture alone: "that juicy, bouncy, cushiony feel". She then named it in her best skincare of 2025 and bought the second bottle.[4]

That is the gap the serum fills. A shelf of thin, watery serums leaves dry-skin shoppers without a serum that feels like it is doing something.[2]

02 · The proof

A 2024 launch already on creator best-of lists

Klairs launched the Maple Energy Infusing Serum in September 2024.[1] Within a year it appeared in best-of lists in the U.S. and in Korea.

Four creator videos that show the serum on screen total more than 250,000 views. One Eye Beauty put it in her Q1 2025 review. A K-beauty retailer MD picked it for its wishlist as a night-time elasticity serum.[3][6]

03 · What it is

Maple sap, adenosine and squalane

• Product: Dear, Klairs Maple Energy Infusing Serum, Product Code DK20135[2]
• Size: 30 mL[2]
• Key ingredients: Sugar maple sap, red maple bark extract, adenosine and squalane[2]
• Registration: Wrinkle-improving functional cosmetic (Korea)[2]
• Tests listed: Primary skin irritation, including on sensitive skin; four signs of skin ageing; four pore measures; bare-face radiance; skin barrier[1]
• Launched: September 2024[1]

04 · Positioning

The sap-based serum with a dewy finish

Most hydrating serums are water-based and thin. The Klairs serum holds a different spot: a sap-based formula with a bouncy texture and a dewy, plump finish.[2]

Basis: a qualitative map of hydrating serum types by WishTrade. 

05 · Why stock it

It gives dry-skin shoppers a serum they can feel

• A texture that sells. One Eye Beauty calls it "sticky in a pleasant way" with a cream colour and a very subtle scent.[3]
• A repeat purchase. Mandvi Singh put it in her best of 2025 and bought the second bottle.[4]
• A retailer pick. JOLSE's MDs recommend it at night for elasticity and for dehydrated skin.[6]
• On Korea's biggest ampoule round-up. Inssi shows it in a 40-ampoule review with more than 180,000 views.[5]
• Clinically Proven Efficacy. 
  – 4 Common Signs of Skin Aging Improvement Test (Triple fine lines, bare face radiance, outer/inner elasticity, skin hydration)
  – Quadruple Pore Improvement Effect
  – Bare face radiance(Glossiness) Improvement Effect
  – Moisture Barrier of Skin Damaged by External (Physical) Irritation Improvement Effect
  

06 · How to merchandise it

Sell it as the dewy serum for dry skin

• Shelve it beside the hydrating serums. A card that reads "Maple sap serum for a dewy, bouncy finish" gives the shopper a reason to choose it.
• Show the texture. Creators sell it by stretching the serum between their fingers; a tester does the same job in store.[5]
• Point evening shoppers to it. Retail MDs recommend it as a night-time elasticity step.[6]

07 · Buyer questions

What buyers usually ask about this serum

• Who is it for? The brand designed it for dry skin.[1]
• Is it sticky? Creators describe a bouncy, slightly sticky texture that absorbs to a glow.[3][4]
• Is it vegan? The brand lists it as vegan-friendly and cruelty-free.[1]

08 · Videos

Four creator videos on the Maple Energy Infusing Serum

4 videos · YouTube · U.S., India, Korea

Every video here shows the Maple Energy Infusing Serum on screen and passed our reach check: more than 10,000 views, 300+ likes and comments, and an engagement rate of at least 0.5%. Several cover more than one product; each card describes only the maple-serum part. Cards are ordered by views. Paid partnerships, gifts and affiliate links are labeled on each card.

Partner with WishTrade

What partners get when they stock it

Put a sap-based serum on the hydration shelf

For the brand case, read 7 Reasons Your K-Beauty Shop Must Stock Klairs. View the Maple Energy Infusing Serum 30 mL on WishTrade. Wholesale pricing, stock and ordering terms are shared after account approval.

Request a wholesale account