![[NEWS] 4 million sold, 25+ awards: the vitamin C your shoppers start with](http://wishtrade.co.kr/cdn/shop/articles/The_Vitamin_Drop_is_a_daily_supplement_essence_with_pure_Vitamin_C_to_deliver_clear_and_lively_skin..jpg?v=1791556663&width=3840)
Stock the Vitamin Drop as the vitamin C your shoppers start with. It has sold more than 4 million units as of April 2026, won over 25 beauty awards from New York to Tokyo and Manila, and holds 4.4 stars from 11,000+ Amazon U.S. ratings.
Key Takeaways
- The Vitamin Drop has sold more than 4 million units worldwide as of April 2026.
- It has won 25+ beauty awards since 2015, including Amazon Japan No.1 Serum three years running.
- It sells across the U.S., Japan, Southeast Asia and India, with 4.4 stars from 11,000+ Amazon U.S. ratings.
- It owns the gentle daily vitamin C position: a 5% dose shoppers can use every day.
Product at a glance: Freshly Juiced Vitamin Drop · 35 mL · 4 million+ sold as of April 2026 · 25+ global beauty awards since 2015
In this brief
- Vitamin C is a top K-beauty entry step, and this serum already owns it
- A 5% vitamin C serum made to be used every day
- Where it sits on the vitamin C shelf
- Four million sold, 25+ awards and thousands of reviews
- Proven in the U.S., Japan, Southeast Asia and India
- Sell it as the vitamin C to start with
- What buyers usually ask about this serum
01 · Why now
Vitamin C is a top K-beauty entry step, and this serum already owns it
U.S. sales of Korean beauty reached USD 2 billion in the 12 months to Aug. 9, 2025, up 37% from a year earlier, according to NIQ data.[1] Market.us values the global vitamin C serum market at USD 1.5 billion in 2025 and projects USD 3.0 billion by 2035.[2] New shoppers keep arriving, and many start with vitamin C.
The Freshly Juiced Vitamin Drop has met them for more than ten years. It has sold more than 4 million units worldwide as of April 2026.[3] Shoppers in the U.S., Japan, Southeast Asia and India have made it a long-running seller.
02 · What it is
A 5% vitamin C serum made to be used every day
- Vitamin C: 5% ascorbic acid, plus sodium ascorbyl phosphate[3][4]
- Support ingredients: Centella asiatica, citrus and botanical extracts, sodium hyaluronate, peptides[3]
- Size: 35 mL dropper bottle[3]
- Directions: 3–4 drops after toner, up to twice a day[3]
- Sold: 4 million+ units worldwide as of April 2026[3]
- Tested: Primary skin irritation test for sensitive skin; antioxidant efficacy in vitro (DPPH, ORAC)[3]
In May 2026 Wish Company named it one of the Klairs products launching in Olive Young's U.S. stores. Olive Young opened its first U.S. store in Pasadena on May 29, 2026.[4][5]
03 · Market position
Where it sits on the vitamin C shelf
Vitamin C serums sold to Western and Asian shoppers fall into three broad types. Each sells a different promise. The Vitamin Drop owns the one a first-time or sensitive-skin shopper looks for.
| Serum type | What that type sells | Where the Vitamin Drop differs |
|---|---|---|
| High-strength vitamin C (10–25%) | Fast, visible results for experienced users | A stated 5% dose a beginner can use every day, with a primary irritation test for sensitive skin completed[3] |
| Vitamin C derivative blends | Mild brightening, often with plant extracts | Pure ascorbic acid plus sodium ascorbyl phosphate, centella and peptides[3] |
| Gentle daily vitamin C | A vitamin C step shoppers can keep using | Ten years of proof: 4 million+ sold and 25+ awards[3] |
04 · Why stock it
Four million sold, 25+ awards and thousands of reviews
- 4 million+ sold. The Vitamin Drop passed 4 million units worldwide as of April 2026.[3]
- Awarded on three continents. Soko Glam Best of K-Beauty (2015, 2016, 2022), iHerb No.1 Facial Serum (2018), Harper's BAZAAR Beauty Hot 100 (2018–2020) and No.1 Brightening Product at the 2023 Reviewty Awards.[3]
- Ranked first in Japan. No.1 Serum on Amazon Japan in 2020, 2021 and 2022, and No.1 in Rakuten's weekly skincare ranking in 2020 and 2021.[3]
- Chosen in Southeast Asia. Shopee Beauty Awards 2020 Bestseller, Nylon x Shopee Beauty Award 2021, Guardian Singapore Influencer's Choice 2021 and Beauty MNL's 36 Best Skincare Products of 2019.[3]
- Thousands of reviews. 4.4 stars from 11,000+ ratings on Amazon U.S., with 1,000+ bought in the past month, and 4.7 stars from 600 reviews on Ulta.[6][7]
- A creator favorite. Kelly Driscoll calls it a holy-grail vitamin C and shows before-and-after photos of her dark marks.[8]
05 · Where it sells
Proven in the U.S., Japan, Southeast Asia and India
- United States. 4.4 stars from 11,000+ Amazon ratings, 4.7 stars on Ulta, iHerb No.1 Facial Serum in 2018, and part of the Klairs launch in Olive Young's U.S. stores.[6][7][3][4]
- Japan. No.1 Serum on Amazon Japan three years running (2020–2022) and No.1 in Rakuten's weekly skincare ranking.[3]
- Southeast Asia. Shopee and Nylon x Shopee award winner, Guardian Singapore Influencer's Choice, and a Beauty MNL pick in the Philippines, where creators keep reviewing it.[3][9]
- India. Creators BHAWNAlicious and Kiwi Tandon reviewed it for Indian shoppers, with 91,358 and 35,372 views, and linked local retailers.[10][11]
06 · How to merchandise it
Sell it as the vitamin C to start with
- Lead with the proof. A shelf talker that reads "4 million sold. 25+ awards." gives shoppers two reasons in one line.
- Place it at the start of the vitamin C section with a sign that reads "New to vitamin C? Start here."
- Product page. Show the 5% dose, the 3–4 drop routine and the award list near the top.
- Sell the line. Pair it with the Vitamin E Mask and Vitamin Skin Prep Pads for a full vitamin routine.
- Use creator videos. Before-and-after and how-to videos answer first-time questions. Link them on the product page.
07 · Buyer questions
What buyers usually ask about this serum
- How much has it sold? More than 4 million units worldwide as of April 2026.[3]
- Which awards has it won? Over 25 since 2015, including Amazon Japan No.1 Serum (2020–2022), iHerb No.1 Facial Serum (2018) and the 2023 Reviewty Awards No.1 Brightening Product.[3]
- Who is it for? Shoppers starting vitamin C and shoppers with sensitive skin; a primary irritation test for sensitive skin was completed.[3]
- How is it used? 3–4 drops after toner, patted in.[3]
- Does it stay stable in a clear bottle? The Klairs lab channel tested it and explains storage.[12]
- What about wholesale price, stock and lead time? Those are shared after account approval through WishTrade.
08 · Videos
10 creator videos on the Freshly Juiced Vitamin Drop
10 videos · YouTube and TikTok · 1 official
Every video here shows the Vitamin Drop bottle on screen. Creators from the U.S., the Philippines and India review it. Cards are ordered by views within each platform. One official brand video is included and marked.
What the videos say: creators with sensitive or acne-prone skin use it daily for dark marks and dullness, and several have kept it in their routine for years.
Partner with WishTrade
What partners get when they stock it
| Package | What is included |
|---|---|
| Global reach | Distribution in 80+ countries and 10,000+ online and offline retail partners. |
| Clinical & marketing assets | Ingredient and clinical documentation, consumer education guides, SNS content templates and visuals. |
| Sample program | Trial samples for buyer review and in-store consumer testing, plus seasonal promotion support. |
| Flexible MOQ | Minimum order quantities tailored from boutique retailers to large-scale distributors. |
| Dedicated account manager | One WishCompany contact from onboarding through operations, inventory management and trend briefings. |
Stock the vitamin C four million shoppers started with
For the brand case, read 7 Reasons Your K-Beauty Shop Must Stock Klairs. View the Freshly Juiced Vitamin Drop on WishTrade. Request a wholesale account and your account manager will share pricing, stock and ordering terms.
Sources: [1] The Smudge Report, K-beauty Had Its Biggest Year Yet in 2025 (NIQ and Attain data). [2] Market.us, Vitamin C Serum Market report (checked 30 September 2026). [3] Dear Klairs, Vitamin Drop product page (sales and award history, checked 7 October 2026). [4] Wish Company, Dear Klairs and By Wishtrend to Launch in Olive Young's New U.S. Retail Stores (18 May 2026). [5] PR Newswire, Olive Young Debuts in the U.S. with First Store in Pasadena (29 May 2026). [6] Amazon U.S., Dear Klairs Freshly Juiced Vitamin Drop (checked 7 October 2026). [7] Ulta Beauty, Klairs Freshly Juiced Vitamin C Drop (checked 30 September 2026). [8] YouTube, Kelly Driscoll, Klairs Freshly Juiced Vitamin C Review (2018). [9] YouTube, essa, Klairs Freshly Juiced Vitamin Drop honest review (Philippines). [10] YouTube, BHAWNAlicious, Klairs Freshly Juiced Vitamin Drop Review India (2021). [11] YouTube, Kiwi Tandon, How To Use Vit C Serum: Klairs Vit C Serum Review (2021). [12] YouTube, Wish Beauty Lab, Is Vitamin Drop Safe from Oxidation in a Transparent Container? (2018).