
Pores are the first concern shoppers name. By Wishtrend Pore Smoothing Bakuchiol Serum combines bakuchiol, peptide and niacinamide in a fresh, purple-tinted serum. It was tested on 13 pore and skin items, from horizontal, vertical and diagonal pores to elasticity and tone, plus a collagen assay and an instant single-use result. YesStyle shoppers rate it 4.8 out of 5, and 100% are satisfied.
Key Takeaways
- Formula: bakuchiol + peptide + niacinamide in one pore serum [1]
- Clinical: 13 pore and skin items, collagen synthesis assay and instant single-use pore result [1]
- Texture: fresh, light serum with a soft purple tint [1]
- Proof: 4.8 out of 5 across 155 YesStyle reviews, 100% satisfied [4]
Product at a glance: By Wishtrend Pore Smoothing Bakuchiol Serum 30 mL · Product Code BW20064
In this article
- One pore serum with three actives and a clinical sheet to match
- Ten pore results from one clinical study, each with a number
- Market position
- By Wishtrend Pore Smoothing Bakuchiol Serum 30 mL · Product Code BW20064
- Shelf copy and staff training
- Answers your staff can give on the spot
- Pair it to grow the basket
01 · The buyer decision
One pore serum with three actives and a clinical sheet to match
Pores are the concern shoppers and clients raise most often. By Wishtrend Pore Smoothing Bakuchiol Serum answers with a three-way formula: bakuchiol + peptide + niacinamide, built as a "pore obsessed" serum.[1]

Bakuchiol is the plant-based retinol alternative that works gently on sensitive skin. Peptide and niacinamide add firmness and an even, smoother texture, so one serum covers pore shape, elasticity and tone together.[1][4]
Shoppers notice. On YesStyle the serum holds 4.8 out of 5 across 155 reviews, and 100% of reviewers are satisfied.[4]

02 · Proof
Ten pore results from one clinical study, each with a number
Most pore serums promise one effect. This one carries clinical numbers on ten separate pore measures, from pore shape to heat-triggered enlargement.[5]

| Pore measure | Clinical result |
|---|---|
| Pore volume | 30.18% improvement after one use |
| Horizontal pores | 26.82% improvement after one use |
| Pore count | 19.08% improvement after one use |
| Vertical pores | 17.09% improvement after one use |
| Diagonal pores | 14.73% improvement after one use |
| Pore depth | 13.79% improvement after one use |
| Pore area | 12.79% improvement after one use |
| Pore texture (unevenness) | 9.75% improvement after one use |
| Pore elasticity angle | 8.44% improvement after one use |
| Heat-induced pore enlargement | 28% prevention versus untreated skin after one use |
| Pore darkening | 6.84% improvement after four weeks |
Firmness backs the pore story. Skin elasticity rose 15.14% after four weeks, collagen synthesis rose up to 184.77% in an in-vitro assay, and hydration rose 79.24% after one use.[5]
P&K Skin Research Center ran the human tests on 20 subjects aged 20 to 59 in July and August 2024. The serum also passed non-comedogenic and sensitive-skin primary irritation tests.[5][1]

What YesStyle reviewers say. "Super lightweight and sinks in fast, no sticky feeling. I noticed my pores looking a bit smoother and my skin feels more balanced overall." (Pau****) "I loved this serum and just ordered 2 more bottles. I have extremely dry and sensitive skin, and it doesn't burn when I apply it." (Jul****) "It has helped with my pores and texture a lot." (Sai****) "A great gentle alternative to retinol. My pores appear more refined over time." (Ele****) "I love the purple color of the serum and its consistency! No smell." (Sar****)[4]
03 · Market position
Market position


| Type | What that type sells | Where this product stands |
|---|---|---|
| BHA pore toner | Exfoliation and sebum control | Adds elasticity care with bakuchiol and peptide |
| Retinol serum | Firming care | Bakuchiol design for a morning and evening routine |
| Niacinamide serum | Sebum and tone | Pore shape and depth measured clinically for consultation |
04 · Product at a glance
By Wishtrend Pore Smoothing Bakuchiol Serum 30 mL · Product Code BW20064


Five actives work on the pore from different sides. Bakuchiol leads, and four supporting ingredients add tension, density and tone.[5]
| Ingredient | What it adds |
|---|---|
| Bakuchiol | A plant-based retinol alternative from Psoralea corylifolia seeds, gentle enough for morning and evening use |
| Niacinamide | Evens tone around darkened pores; the serum is a Korean functional cosmetic for brightening and wrinkle care |
| Collagen (hydrolyzed extensin) | Carrot-derived collagen that fills pore elasticity from within |
| Peptide (palmitoyl tripeptide-5) | Lifts the tension of sagging pores |
| Tannin complex | Eight plant extracts, including persimmon leaf, grape, coffee bean and green tea, for a tighter pore look |
- Formula: Bakuchiol + niacinamide + collagen + peptide + tannin complex[5]
- Clinical tests: Pore volume 30.18%, horizontal pores 26.82%, pore count 19.08% after one use; skin elasticity 15.14% after four weeks[5]
- Collagen: In-vitro collagen synthesis assay[1]
- Instant result: Immediate (temporary) improvement of horizontal, vertical and diagonal pores and pore elasticity angle after one use[1]
- Texture: Fresh, light serum with a soft purple tint; absorbs fast[1][4]
- Reviews: 4.8 out of 5 across 155 YesStyle reviews, 100% satisfied[4]
- How to use: One full dropper on clean skin, massaged into pore-concentrated areas, day and night[1]
- Free from: Animal-derived ingredients, artificial colouring, artificial fragrance, gluten[1]

05 · Display and training
Shelf copy and staff training
Lead the shelf talker with "Bakuchiol + peptide + niacinamide = the pore obsessed serum." The lavender bottle and the soft purple texture make it the easiest serum on the shelf to spot.[1]

Split the consultation card into three boxes: pore shape (horizontal, vertical, diagonal), elasticity (pore elasticity angle, skin elasticity, collagen assay) and texture and tone (unevenness, darkening, complexion). Each box has a measured item behind it, and the single-use result gives staff an instant demonstration line.[1]
Close with what shoppers already say: 4.8 out of 5 on YesStyle, and reviewers with dry, sensitive skin reordering because it works without the sting of retinol.[4]

For home care, follow the usage line: one dropper on clean skin, massaged gently into pore-concentrated areas, every morning and evening.[1]

06 · Retailer FAQ
Answers your staff can give on the spot
- Can clients use it in the morning? Yes. The serum is designed for morning and evening use.
- Who is it for? Enlarged, sagging pores and clients who want firmer-looking skin.
- What is left out? No animal-derived ingredients, artificial colouring, artificial fragrance or gluten.
- Is there an immediate result to show? Temporary pore improvement right after one use was clinically assessed.

07 · Retailer TIP
Pair it to grow the basket
| Pair with | Why it sells together |
|---|---|
| By Wishtrend Sulfur 3% Clean Gel 30 g | A spot step for the same blemish-and-pore client |
| By Wishtrend Pore Smoothing Bakuchiol Serum 10 mL | A smaller size for treatment-room trial and take-home kits |

Partner with WishTrade
Partner package: what we bring to your shelf
| Package | What is included |
|---|---|
| Global reach | 80+ countries and 10,000+ online and offline retail partners. [3] |
| Clinical & Marketing Assets | Ingredient and clinical documentation, consumer education and content materials. [3] |
| Sample Program | Support for buyer review and in-store consumer trials. [3] |
| Flexible MOQ | Order requirements matched to your retail or distribution scale. [3] |
| Dedicated Account Manager | One contact to coordinate your partner operations. [3] |
Request a wholesale account and put By Wishtrend Pore Smoothing Bakuchiol Serum 30 mL on your shelf
See why retailers stock the brand in 7 Reasons Your K-Beauty Shop Must Stock Klairs, then request a wholesale account. Your account manager will set up samples, assortment and order details with you.
Sources: [1] By Wishtrend official product page (bywishtrend.com). [2] WishTrade product page (wishtrade.co.kr). [3] WishTrade partner package (wishtrade.co.kr). [4] YesStyle product page and customer reviews (yesstyle.com). [5] By Wishtrend Naver brand store product page (brand.naver.com).