[NEWS] 1 million+ sold worldwide: the soothing serum UK salon clients can take home after a treatment

|WISHCOMPANY INC
[NEWS] 1 million+ sold worldwide: the soothing serum UK salon clients can take home after a treatment

WishTrade buyer brief · Dear Klairs

1 million+ sold worldwide: the soothing serum UK salon clients can take home after a treatment

A gentle aqueous serum with a rich hydrating complex, 1 million+ sold globally and tested on sensitive skin.

Dear Klairs Rich Moist Soothing Serum 80 mL key visual
TL;DR
Dear Klairs Rich Moist Soothing Serum is a gentle aqueous serum made with a rich blend of hydrating ingredient complexes. It has sold more than 1 million units globally as of April 2026. It completed primary skin irritation tests, including for sensitive skin, and is vegan-friendly.

Key Takeaways

  • 1 million+ sold globally, as of April 2026 [1]
  • Gentle aqueous serum with a rich hydrating complex [1]
  • Primary skin irritation tests completed, including for sensitive skin [1]
  • Vegan-friendly and cruelty-free, now in 80 mL [1]

Product at a glance: Dear Klairs Rich Moist Soothing Serum 80 mL · Product Code DK10230

In this article

  1. The take-home question after a facial
  2. A gentle aqueous serum with a rich hydrating complex, 1 million+ sold globally and tested on sensitive skin
  3. Shoppers describe what your staff can sell
  4. Market position
  5. Dear Klairs Rich Moist Soothing Serum 80 mL · Product Code DK10230
  6. How to sell it in one line
  7. Answers your staff can give on the spot
  8. Pair it to grow the basket

01 · The buyer decision

The take-home question after a facial

In a London or Manchester salon, the question after a facial is simple: what do I use at home tonight? The answer has to be gentle and easy to repeat.[1]

Dear Klairs Rich Moist Soothing Serum 80 mL card 1: 1 million+ sold worldwide.

Dear Klairs Rich Moist Soothing Serum is a gentle aqueous serum with a rich hydrating complex. It has sold more than 1 million units globally as of April 2026.[1]

Dear Klairs Rich Moist Soothing Serum 80 mL in use

02 · Proof

A gentle aqueous serum with a rich hydrating complex, 1 million+ sold globally and tested on sensitive skin

It completed primary skin irritation tests, including for sensitive skin, and is cruelty-free and certified vegan by the Korea Agency of Vegan Certification and Services.[1]

Dear Klairs Rich Moist Soothing Serum 80 mL card 2: Watery, soft, plump.
Dear Klairs Rich Moist Soothing Serum 80 mL texture and format

The routine is short: after toner, apply 3 to 4 pumps and pat until absorbed.[1]


03 · What clients say

Shoppers describe what your staff can sell

Amazon shoppers quoted on the brand page describe soft, plump, soothed skin and repeat bottles, the take-home story a therapist can tell.[1]

Dear Klairs Rich Moist Soothing Serum 80 mL card 3: Toner, then serum.
  • “Soft and plump.” “I use it every night after I cleanse, and it always leaves my skin feeling soft and plump.” amb**** · Amazon customer, quoted on the Dear Klairs product page [1]
  • “It really does help soothe my skin.” “I have pretty dry, sensitive skin and when I use this it really does help soothe my skin as well as boost hydration.” fan**** · Amazon customer, quoted on the Dear Klairs product page [1]
  • “I'm on my 3rd bottle.” “I'm on my 3rd bottle! As soon as I added this into my routine, my face felt more hydrated and moisturized.” jim**** · Amazon customer, quoted on the Dear Klairs product page [1]

04 · Positioning

Market position

Market position map for Dear Klairs Rich Moist Soothing Serum 80 mL
Dear Klairs Rich Moist Soothing Serum 80 mL card 4: Proven by clinical data.
Type What that type sells Where this product stands
Active treatment serum Strong results, sometimes a sting A gentle hydrating serum for after-treatment skin
Facial oil Glow with a heavier feel A watery serum that dries smooth with a sheer glow
Hydrating toner A light first step A concentrated serum with a rich hydrating complex

05 · Product at a glance

Dear Klairs Rich Moist Soothing Serum 80 mL · Product Code DK10230

Product at a glance chart for Dear Klairs Rich Moist Soothing Serum 80 mL
Dear Klairs Rich Moist Soothing Serum 80 mL card 5: Gentle actives, stated levels.
  • Format: Aqueous serum, 80 mL pump bottle[1]
  • Formula: Concentrated blend of hydrating ingredient complexes[1]
  • Sales: 1 million+ sold globally (as of Apr 2026)[1]
  • Tests: Primary skin irritation, including for sensitive skin[1]
  • Profile: Certified vegan (Korea Agency of Vegan Certification and Services), cruelty-free[1]

06 · Display and training

How to sell it in one line

Use it in the treatment and retail it at reception: "1 million+ sold worldwide, gentle on sensitive skin."[1]

Dear Klairs Rich Moist Soothing Serum 80 mL card 6: Smoother skin, zero irritation.

Pair it with Rich Moist Barrier Capsule Cream so the client leaves with a two-step home routine.[1]

Dear Klairs Rich Moist Soothing Serum 80 mL detail

07 · Retailer FAQ

Answers your staff can give on the spot

  • Is it suitable after a treatment? It is a gentle aqueous serum and completed sensitive-skin irritation tests.
  • How much is used? 3 to 4 pumps after toner, patted in until absorbed.
  • Is it vegan? Yes. It is certified vegan by the Korea Agency of Vegan Certification and Services, and it is cruelty-free.
  • How big is the bottle? 80 mL.
Dear Klairs Rich Moist Soothing Serum 80 mL card 7: Stock the Rich Moist Soothing Serum.

08 · Retailer TIP

Pair it to grow the basket

Pair with Why it sells together
Dear Klairs Rich Moist Barrier Capsule Cream The ceramide cream to seal the routine
Dear Klairs Gentle Black Facial Cleanser A mild acidic cleanse before the serum

Partner with WishTrade

Partner package: what we bring to your shelf

Package What is included
Global reach 80+ countries and 10,000+ online and offline retail partners. [3]
Clinical & Marketing Assets Ingredient and clinical documentation, consumer education and content materials. [3]
Sample Program Support for buyer review and in-store consumer trials. [3]
Flexible MOQ Order requirements matched to your retail or distribution scale. [3]
Dedicated Account Manager One contact to coordinate your partner operations. [3]

Request a wholesale account and put Dear Klairs Rich Moist Soothing Serum 80 mL on your shelf

See why retailers stock Wishcompany brands in 7 Reasons Your K-Beauty Shop Must Stock Klairs, then request a wholesale account. Your account manager will set up samples, assortment and order details with you.

Request a wholesale account

Sources: [1] Dear Klairs official product page (klairscosmetics.com). [2] WishTrade product page (wishtrade.co.kr). [3] WishTrade partner package (wishtrade.co.kr).

Aesthetic Clinic
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