![[NEWS] 2 million sold: the moisture classic, renewed with its whole line](http://wishtrade.co.kr/cdn/shop/articles/DearKlairs_Rich_Soothing_Cream_2.82_fl_oz_Centella_Asiatica_Ceramide_Moisturizer_for_Dry_Sensitive_Skin.jpg?v=1791621123&width=3840)
Stock the Rich Moist Soothing Cream as the moisture classic of the cream shelf: more than 2 million sold as of April 2026, 4.7 stars from 2,496 YesStyle reviews with 98.3% of customers satisfied, and a renewed Rich Moist line to sell around it.
Key Takeaways
- The Rich Moist Soothing Cream has sold more than 2 million units worldwide as of April 2026.
- It holds 4.7 stars from 2,496 YesStyle reviews, with 98.3% of customers satisfied.
- It won No.1 Cream at the CHICOR Best Awards in 2019 and 2020.
- The whole Rich Moist line has been renewed, so buyers can sell one routine.
Product at a glance: Dear Klairs Rich Moist Soothing Cream, Product Code DK20005 · 80 mL · 2 million+ sold as of April 2026 · 4.7★ · 2,496 YesStyle reviews
In this brief
- More K-beauty shoppers, and most of them reach the cream step
- Two million sold, renewed twice, and still growing
- A rich everyday cream with beta-glucan and ceramide
- The rich, proven option on the moisture shelf
- Shoppers rate it, keep buying it, and creators come back to it
- The renewed Rich Moist line
- Sell it as the rich option on the barrier-cream shelf
- What buyers usually ask about this cream
01 · Why now
More K-beauty shoppers, and most of them reach the cream step
U.S. sales of Korean beauty reached USD 2 billion in the 12 months to Aug. 9, 2025, up 37% from USD 1.5 billion a year earlier, in NIQ data. Skin care makes up all five of the top K-beauty brands by U.S. online spend.[1] New shoppers build a routine one step at a time, and the moisturiser is the step they keep longest.
Many of them have reactive skin. A meta-analysis of 26 studies with 51,783 participants in 18 countries found that 71% of people describe their skin as sensitive to some degree.[2] For a retailer, a comfortable cream with years of proof is the safest one to put on the moisturiser shelf.
02 · A moisture classic
Two million sold, renewed twice, and still growing
The Rich Moist Soothing Cream has sold more than 2 million units worldwide as of April 2026.[3] It passed 1 million in 2022, the eighth Klairs product to reach that mark, and has kept selling since.[4]
- October 2016 renewal. Klairs enhanced the moisturising ingredients, made the formula vegan-friendly and grew the tube from 50 to 60 mL.[3]
- April 2021 renewal. The tube grew again to 80 mL, the essential oils were reduced, and a screw cap made it easier to use.[3]
- Awards. No.1 Cream at the CHICOR Best Awards in 2019 and 2020, Harper's BAZAAR Beauty Hot 100 (2019), Beauty MNL's 36 Best Skincare Products of 2019 and Soko Glam Best of K-Beauty (2017).[3]
03 · What it is
A rich everyday cream with beta-glucan and ceramide
- Size: 80 mL tube, also sold as a 20 mL mini[3]
- Key ingredients: Hyaluronic acid, beta-glucan and centella asiatica extract[5], with ceramide NP, shea butter and jojoba seed oil[6]
- Texture: A thick, buttery cream that spreads and sinks in without a greasy finish[6][7]
- Formula: Vegan-friendly, cruelty-free, no added fragrance[3]
- Tests listed: Primary skin irritation, primary irritation on sensitive skin, skin barrier function improvement, 24-hour continuous hydration and moisture balance[5]
- Track record: More than 2 million units sold worldwide as of April 2026[3]
Creators who use it describe it as a basic, well-balanced moisturiser rather than a treatment. Tina Tanaka Harris calls it "a simple everyday all-rounder" that she empties at least one tube of every year and returns to each winter.[8]
04 · Market position
The rich, proven option on the moisture shelf
Most barrier creams compete on the same thing: a light ceramide texture that disappears. The Klairs cream holds a different spot in the market. It is rich and buttery, yet absorbs into a comfortable finish, which makes it the answer for dry skin and cold months.[5]
| Barrier-cream type | What it sells | Where Klairs stands apart |
|---|---|---|
| Light ceramide gel-creams | A barely-there feel | A rich, buttery texture for dry and winter skin[5] |
| Low-irritation soothing creams | Calm for reactive skin | Beta-glucan and ceramide NP with barrier and 24-hour hydration tests listed[5] |
| Large family-size tubs | Volume | A daily face cream with 2 million+ sold[3] |
| Heavy balms | Occlusion | Rich comfort that still absorbs, morning and night[5] |
Qualitative positioning by WishTrade across moisture-cream types.
A shelf of light barrier creams leaves the dry-skin and winter shopper without an answer. The Klairs cream is that answer, from a brand whose Midnight Blue and toner lines shoppers already know.
05 · Why stock it
Shoppers rate it, keep buying it, and creators come back to it
- Rated by shoppers. 4.7 stars from 2,496 YesStyle reviews, with 98.3% of customers satisfied.[9] One reviewer calls it "the best moisturizing cream I've ever tried in 15 years"; another, with sensitive, acne-prone skin, says it "instantly became my favorite."[9]
- A texture shoppers remember. Soo Beauty compares the feel to "a big fluffy duvet in the middle of cold winter"; No BS Beauty found it absorbs well to a matte finish.[7][10]
- A day-and-night cream. Tina Tanaka Harris uses it morning and night and reaches for it most in colder months.[8][11]
- An entry cream for the brand. Klairs staff told creator Inssi that new interns try it among their first products, because it balances oil and moisture for dry and oily skin.[12]
- A renewed line behind it. The Rich Moist serum, foaming cleanser and soothing sheet mask now share the new look, so a buyer can merchandise one routine.[3]
06 · The line
The renewed Rich Moist line
| Product | Size | Key ingredients | YesStyle rating |
|---|---|---|---|
| Rich Moist Soothing Cream | 80 mL | Hyaluronic acid, beta-glucan, centella asiatica extract[5] | 4.7★ · 2,496 reviews[9] |
| Rich Moist Soothing Serum | 80 mL | Betaine 1%, hyaluronic acid 0.1%, panthenol, beta-glucan[13] | 4.6★ · 1,067 reviews[14] |
| Rich Moist Foaming Cleanser | 100 mL | Betaine, panthenol, tea tree oil, dimethyl sulfone[15] | 4.5★ · 899 reviews[16] |
| Rich Moist Soothing Sheet Mask | 30 mL | Five ceramides, shea butter, rice bran water, panthenol, sodium hyaluronate[17] | New look |
Ratings: YesStyle, checked 7 Oct. 2026.
The serum is the natural first add-on. James Welsh reviews it right before the cream, and the two sit together in Klairs packages.[18]
The foaming cleanser and the soothing sheet mask complete the routine. Lead with the cream: public reviews of the cleanser and mask are far fewer.
07 · How to merchandise it
Sell it as the rich option on the barrier-cream shelf
- Lead with the proof. A shelf card that reads "2 million sold. 4.7★ from 2,496 reviews." gives the shopper two reasons in one line.
- Shelve it beside the barrier creams as the rich option for dry skin and cold months.
- Offer the 20 mL mini. It lets shoppers try the texture before the full tube.
- Sell the renewed line. Cream, serum, foaming cleanser and sheet mask share one look and make a simple routine bundle.
08 · Buyer questions
What buyers usually ask about this cream
- How much has it sold? More than 2 million units worldwide as of April 2026.[3]
- What changed in the renewal? In April 2021 the tube grew to 80 mL, essential oils were reduced and a screw cap was added; the 2016 renewal enhanced moisture and made it vegan-friendly.[3]
- Is it suitable for sensitive skin? The product page lists irritation tests including one on sensitive skin, plus barrier and 24-hour hydration tests. It contains no added fragrance.[5][6]
- What sizes are there? An 80 mL tube and a 20 mL mini.[6]
- Which tests does the product page list? Irritation tests, a skin barrier function test, a 24-hour hydration test and a moisture balance test.[5]
- How does it differ from the Midnight Blue Calming Cream? Midnight Blue is positioned for redness and heat; Rich Moist is the richer cream for dryness.[6]
- What about pricing and minimums? Wholesale pricing, stock and ordering terms are shared after account approval.
10 · Videos
Eight creator videos on the Rich Moist Soothing line
8 videos · YouTube · U.S., U.K., Korea
Every video here shows a Rich Moist product on screen. Several cover more than one product; each card describes only the Rich Moist part. Cards are ordered by views.
Partner with WishTrade
What partners get when they stock it
| Package | What is included |
|---|---|
| Global reach | Distribution in 80+ countries and 10,000+ online and offline retail partners. |
| Clinical & marketing assets | Ingredient and clinical documentation, consumer education guides, SNS content templates and visuals. |
| Sample program | Trial samples for buyer review and in-store consumer testing, plus seasonal promotion support. |
| Flexible MOQ | Minimum order quantities tailored from boutique retailers to large-scale distributors. |
| Dedicated account manager | One WishCompany contact from onboarding through operations, inventory management and trend briefings. |
Stock the cream two million shoppers chose
For the brand case, read 7 Reasons Your K-Beauty Shop Must Stock Klairs. View the Rich Moist Soothing Cream 80 g on WishTrade. Wholesale pricing, stock and ordering terms are shared after account approval.
Sources: [1] The Smudge Report, K-beauty Had Its Biggest Year Yet in 2025: Here, the Top Five Brands by U.S. Spend (24 March 2026; NIQ and Attain data). [2] PubMed, Chen et al., The prevalence of self-declared sensitive skin: a systematic review and meta-analysis, JEADV (2019). [3] Dear Klairs, Rich Moist Soothing Cream product page (sales, renewal history and awards, checked 7 October 2026). [4] Dear Klairs, Dear Klairs 8th Million Seller "Rich Moist Soothing Cream" (16 November 2022). [5] WishTrade, Dear Klairs Rich Moist Soothing Cream 80 g product page (checked 30 September 2026). [6] Dear Klairs U.S. store, Rich Moist Soothing Cream (checked 30 September 2026). [7] YouTube, Soo Beauty, INSTANT GLOW! TOP 5 Products for that Glow & Plumpness (2022). [8] YouTube, Tina Tanaka Harris, STILL my Holy Grails?? my TOP skincare products Part.2 (2025). [9] YesStyle, Dear Klairs Rich Moist Soothing Cream (checked 7 October 2026). [10] YouTube, No BS Beauty, Klairs Rich Moist Soothing Cream Review and How to Use (2020). [11] YouTube, Tina Tanaka Harris, Skincare products I will FOREVER keep using! (2024). [12] YouTube, Inssi, Klairs staff favourites (2025). [13] WishTrade, Dear Klairs Rich Moist Soothing Serum 80 mL product page (checked 30 September 2026). [14] YesStyle, Dear Klairs Rich Moist Soothing Serum (checked 7 October 2026). [15] WishTrade, Dear Klairs Rich Moist Foaming Cleanser 100 mL product page (checked 30 September 2026). [16] YesStyle, Dear Klairs Rich Moist Foaming Cleanser (checked 7 October 2026). [17] Dear Klairs, Rich Moist Soothing Sheet Mask product page (volume, ingredients and renewal note, checked 9 October 2026). [18] YouTube, James Welsh, Klairs Review: Angry Skin Calming Package (2018).